Monday, December 10, 2018

What percentage of SMBs Experience Cyber Attacks?

What percentage of SMBs Experience Cyber Attacks?
Security Magazine
A recent study conducted by the Ponemon Institute revealed that nearly 70% of small businesses experience cyber attacks.  While SMBs increasingly face the same cybersecurity risks as larger companies, only 28 percent rate their ability to mitigate threats, vulnerabilities and attacks as “highly effective”  and nearly half have no understanding of how to protect themselves. 

Tuesday, December 4, 2018

How to Email Someone You Haven’t Talked to in Forever

How to Email Someone You Haven’t Talked to in Forever
Rebecca Zucker, Harvard Business Review
Although communication is more accessible than ever with today’s technology and instant access to multiple platforms, we sometimes lose touch with people who we’d like to be in our business or personal network.  Check out these useful tips on how to reach out to lost connections over a simple email that can effectively rebuild those connections.  

Monday, December 3, 2018

VAI Provides Sync-ed Marketing and CRM

The contact database in S2K Marketing Cloud Powered by ActiveCampaign and S2K Sales Force CRM are always in sync, so marketing can pass leads to sales and sales can pass customer information to marketing, without any manual entry.

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An all inclusive, integrated database is a key ingredient to successful and competitive business operations.