Monday, February 11, 2019

Surveys Are No Substitute for Actually Talking to Customers

Surveys Are No Substitute for Actually Talking to Customers 
Graham Kenny, Harvard Business Review
Traditional online surveys and questionnaires have been popular for customer feedback, but they may not be the most effective.   Learn from a top consultant about why talking to customers online and in person, often in a one-on-one setting, is the best method for feedback because of the amount and the quality of information you would never get from a typical questionnaire.   

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